Jacob Lee Hiler, Ph.D.

Hiler is an Assistant Professor of 市场营销 and Director of the Center for Consumer 研究 & 分析 (CRA) in the Ohio University College of Business. Prior to joining academia, Hiler worked in the marketing research industry at Parker Insights (formerly Parker 市场营销 研究) where he conducted research for many Fortune 500 companies including The Walt Disney Company, Pepperidge Farm, The Campbell Soup Company, 亨氏食品公司, The Miller Brewing Company, 绝对伏特加, 默克公司, Perdue农场, and Hilton Worldwide.  He continues that passion for applied marketing research with the CRA having advised various projects for International Dairy Queen, The Kellogg Company, J.P. Morgan Chase, Dick’s Sporting Goods, Rocky Brands, Frog Ranch Foods, Smucker’s. 

A life-long gamer, Hiler has not only been a co-host on and contributor for multiple gaming-oriented podcasts, but is also an active researcher and expert on consumer experiences and culture around 视频游戏.

His research interests include consumer behavior, consumer culture, 视频游戏, gaming culture, 电子竞技, 和零售. His work has appeared in the Journal of Consumer Behavior, the Journal of Consumer 市场营销, the Journal of Management and 市场营销 研究, the Journal of Education for Business, and Advances in Consumer 研究 as well as at various conferences including the American 市场营销 Association – Summer 市场营销 Educators Conference, Academy of 市场营销 Sciences, Association for Consumer 研究, and the Society for 市场营销 Advances.  He is also an avid academic filmmaker having had multiple films presented at the ACR Film Festival. Hiler also serves as a reviewer for the Journal of 市场营销 Management and The Association for Consumer 研究.

Hiler currently teaches Consumer 研究, Marketplace 分析, & Independent 研究 at Ohio University.  He is also an advisor on CRA projects and a 荣誉 Tutorial College thesis advisor.  He has previously taught 市场营销 研究, Principles of 市场营销, Consumer Behavior, and Retailing Management.